What time does Apple TV release new shows?
Checked 2026-10-25
Quick answer
Apple TV usually releases new shows and episodes at 12 a.m. ET (9 p.m. PT the night before). In winter that is 5 a.m. in the UK and 4 p.m. in Sydney; in summer it is 5 a.m. in the UK and 2 p.m. in Sydney.
In your time zone right now, a 12 a.m. ET (9 p.m. PT the night before) release is at …
Apple TV (formerly Apple TV+) releases new episodes at 12 a.m. Eastern Time on the listed release day, which is 9 p.m. Pacific Time the evening before. Most Apple series release weekly on Wednesdays or Fridays, so a Friday show is usually watchable on Thursday evening on the US West Coast. Because Apple's release moment is three hours earlier than Netflix's, UK viewers get new Apple episodes at 4 or 5 a.m., and Australian viewers get them in the afternoon.
Apple TV release time in every country
| Country | Time zone | Northern winter (Nov to Mar) | Northern summer (Apr to Oct) |
|---|---|---|---|
| United States | Eastern (ET) | 12 a.m. EST, same day | 12 a.m. EDT, same day |
| Pacific (PT) | 9 p.m. PST, day before | 9 p.m. PDT, day before | |
| United Kingdom | UK time | 5 a.m. GMT, same day | 5 a.m. BST, same day |
| Ireland | Irish time | 5 a.m. GMT, same day | 5 a.m. IST, same day |
| Canada | Eastern (ET) | 12 a.m. EST, same day | 12 a.m. EDT, same day |
| British Columbia (Vancouver) | 10 p.m. PDT, day before | 9 p.m. PDT, day before | |
| Australia | Sydney/Melbourne | 4 p.m. AEDT, same day | 2 p.m. AEST, same day |
| Brisbane | 3 p.m. AEST, same day | 2 p.m. AEST, same day | |
| Perth | 1 p.m. AWST, same day | 12 p.m. AWST, same day | |
| New Zealand | NZ time | 6 p.m. NZDT, same day | 4 p.m. NZST, same day |
"Next day" means the local date is one day later than the US date. For a few weeks in March, April, October and November the countries change clocks on different weekends, so times can be an hour off from this table; release pages always show the exact time. British Columbia stopped changing its clocks in 2026 and stays on UTC−7 all year, so from November 1, 2026 releases arrive there an hour later than on the US West Coast during the northern winter.
How Apple TV release times work
- New Apple TV episodes go live at 12 a.m. ET on the release day, which is 9 p.m. PT the night before.
- Most shows release weekly on Wednesdays or Fridays; some premiere with two or three episodes.
- The release is simultaneous worldwide.
- Apple occasionally moves an episode earlier, for example around holidays, and announces it for that show.
Exceptions
- Apple moved an episode of Pluribus earlier than scheduled, from Friday to Wednesday.
- Holiday weeks have brought early drops for some series.
Recent and upcoming Apple TV release times
- 12 12 12: Fri, Nov 13, 12 a.m. ET · 5 a.m. UK
- Awkwafina: The Unlikely Cook: Fri, Nov 6, 12 a.m. ET · 5 a.m. UK
- Stick Season 2: Wed, Nov 4, 12 a.m. ET · 5 a.m. UK
Common questions
What time does Apple TV release new episodes?
At 12 a.m. ET on the release day, which is 9 p.m. PT the evening before.
What time does Apple TV release new episodes in the UK?
At 5 a.m. UK time for most of the year (4 a.m. during the short spring and autumn gap when only the UK has changed clocks).
What time does Apple TV release new episodes in Australia?
In the afternoon: 4 p.m. in Sydney during Australian daylight time (October to April) and 2 p.m. during standard time.
Why can I watch an Apple TV show on Thursday when it is listed for Friday?
Because the release is at 12 a.m. ET Friday, which is still Thursday evening (9 p.m.) on the US West Coast.
Sources
- TVLine: Ted Lasso season 4 release schedule on Apple TV
- Vodzilla: When are new episodes released on Apple TV+?
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